The giant car statue was already displayed before in Munich, Hong Kong, Beijing, and Berlin. It is too big for the highway too at 10.2 m of length, width of 4.5m, and height of 3.25m. Add the area up and it covered 150sq.m of painted Audi greatness.

The sculpture was originally a contribution for the Germany-Land Ideas project and was originally placed in Berlin near the Brandenburg Gate in 2006.

It took a lot of heavy equipment to bring the Audi sculpture to the headquarters of the car manufacturer for the celebration of their centenary.

The July 16 event is extra special since it involves the unveiling of a brand new Audi model in the form of the 2010 A5 Sportback. The German Chancellor will grace the event.

As part of the celebrations, Audi participated in the Goodwood Festival in England where they showcased their early models and rally cars. The display included the replica of the Type C Streamline which tried to break the speed record in late 1930’s. The 1919 Alpine Cup champ, the Audi Type C was also on display. There were also several Audi olds and new which participated in the circuit action in Goodwill.

Audi was founded by August Horch on 16 July 1909.