Infiniti released the official tag price for its 2009 EX35 crossover starting at $33800 as it rolled out of dealerships. The new EX35 provides more standard and safety features.

The RWD base model at $33800 provides standard leather seats, roof rails, HVAC vents on the rear, and a reverse camera. The AWD that has the same features has a sticker of $36000.

The RWD Journey variant sells for $35200 which comes with some upgrades like the 6-disc CD entertainment system, steering column enhanced with telescoping capabilities, automatic climate control, and a coat hanger on the head rest of the driver. The AWD Journey tops the list at $37400.

Consumers can also opt in for an AVM or Around View Monitor which helps drivers dealing with blind spots during parking through cameras installed on the side and rear of the vehicle.

A technology package is also available. This upgrade gives the driver warning systems for lane departure and forward collision, cruise control, and brake assist. Other upgrades consist of a navigation system and 18 inch wheels.

All of the EX35 crossover models come standard with a 3.5L 297hp V6 engine. The 3.7L variant with a 305 hp output is not yet in the U.S. but is currently being marketed in Europe.

The 2010 Cadillac SRX which is believed to be the top rival of the EX crossover has a slightly higher price of $34155. Auto industry experts are waiting to see how the new EX will help GM reclaim the segments of the luxury SUVs and crossovers. Other competitors are the BMW X3, Lexus RX, and the Infiniti EX.